ABOUT

I am a marketing and creative director with over 15 years of experience guiding organizations through growth, transition, and transformation. I define the narratives that shape perception—aligning strategy, design, and messaging into cohesive systems that clarify value, strengthen positioning, and move organizations forward. At the heart of my approach is empathy: understanding audiences deeply, connecting with their perspectives, and shaping stories that resonate and create meaningful impact.

My work extends beyond campaigns and communications. I partner with executive stakeholders, multidisciplinary teams, and creative leaders to clarify organizational value, strengthen market presence, and build meaningful connections with clients, partners, and communities. Whether leading a rebrand, launching a new offering, or evolving an established identity, I create alignment between internal priorities and external perception.

I am particularly drawn to mission-driven organizations and to articulating who they are, why they matter, and the impact they create. My leadership approach is grounded in clarity and collaboration—balancing disciplined strategy with thoughtful creative direction and a deep understanding of audience needs. I believe strong organizations grow through authentic relationships: with the people they serve, the communities they support, and the partners who help bring their vision to life.

Outside of work, I am often exploring—traveling, cooking, gardening, wandering wooded trails, or finding inspiration in museums. Family remains central to my life, and Maine’s landscape continues to shape my sense of place, perspective, and appreciation for the ways communities are shaped by the environments around them.